Hugo Boss Alive Eau De Parfum leaves a trail of positive energy. Contemporary and confident, this scent blends soft and bold notes. Sparkling apple and plum top notes exude optimism, while a powerful floral heart of jasmine sambac reveals radiant femininity. A golden ornament surrounds the glass bottle like a piece of jewelry, while the nude pink juice captures the light, reflecting the aspirational, life-affirming nature of alive.